So, you buck up and spend the extra to buy organic because you think this way you are getting totally safe, totally chemical free, totally healthy, right?


I hate to tell you, but if this is what you have been thinking about that “organic” label you are spending your hard-earned money on, you’re being duped.

The truth is…  “Organic” labeling is not necessarily a guarantee of safety.  Let me explain…

Organic products are one of the fastest growing industries out there, and we are talking billions of dollars.

We baby boomers, in particular, are seeking ways to preserve our health and fight back against the clock and disease.  Buying organic is one of the ways we are doing this.

Many of us search out that “organic” label, accepting that it is going to cost more, and often failing to investigate further.

Don’t think for a second that the food and cosmetic industrialists are not taking full advantage of this.  They know that throwing that “organic” label around means more bottom line profits, and after all, that’s what they are after.

Meanwhile, naïve consumers think that “organic” label is going to protect them from pesticides, preservatives, GMO’s, FD&whatever food colorings, and the list goes on and on.

Trying to sort out “hormone free,” “all natural,” “cage free,” “non-GMO,” “grass fed,” and all the other greenwash brandings is enough to wear down any consumer strolling down the grocery store aisles until you just toss the product in your basket and hope for the best.

There are around 100 of these greenish labels, the mother lode and most alluring of them all being “organic.”  The US Department of Agriculture is the big cheese responsible for organic labeling regulations, and its “organic” seal, since 2002, has been revered as the gold standard in labeling.

But let’s take a closer look at what that USDA labeling really means…

“100% Certified Organic”  If the products are 100% organic, they earn this gold-standard label.  However, water and salt slide in on an exclusion because the USDA says they are natural.

But, but…  what about the source of that salt, and the contamination in that water?

The USDA also proclaims that “value-added” products that have no extra ingredients like flours and rolled oats, not to mention raw-unprocessed farm products can also slip under the radar of “100% Certified Organic.”

I smell a rat…

“Organic”  If a product contains 95% organic products (remember, excluding salt and water, ugh), it may earn the right to the use of this label.

Listen up, this label means 5% of the ingredients may be NONorganic and/or NONagricultural.

In other words, 5% toxic and health adverse items can slip under the radar and have you thinking you are totally organic.

“Made with Organic Ingredients”  This is where things start getting really dicey.

Consider this deception—products carrying this label need only contain 70% organic ingredients (again, excluding salt and water).

To clarify—that means that a whopping 30% of the ingredients can be NONorganic and/or NONagricultural.  In other words, 30% toxic ingredients can be in that “Made with Organic Ingredients” product.  Sigh…

And, for those products that do not qualify for any of the above labels, you may see some organic items listed in the ingredient list to persuade you.  That means this product contains less than 70% organic ingredients and has failed to pass the requirements to use “organic” anywhere on the principle label but can slip it in on the ingredient list for specific items.

So, with all this confusion and deception around labeling and what’s really in that product anyway, how is one supposed to shop when all you want to do is get the best quality for your money and protect your health from harmful nonorganic ingredients while you are at it?

First off, buy organic whole. What this means is buy as close to the way nature made it as possible for all your food items.  Buy foods that ARE the ingredients, not foods that are MADE with ingredients.

But wait…!  That used to be a safe way to go.  That was before Apeel.

A-what?!” You say.

You can thank Bill Gates for his latest frankenfood assault.  Edipeel aka Apeel, is acolorless, odorless, tasteless coating for fruits and vegetables.  It is supposed to solve the “supposed” food wastage crisis.  We are talking about the 14% that is lost or wasted between the field and the supermarket shelf.

Apeel extends the shelf life of fresh produce.  But what is of great concern for consumers is what is in this produce coating, especially since it has been approved for organic produce as well.

Don’t worry…  Bill says it is perfectly safe.

Now if that doesn’t put the fear of God into you, I don’t know what will.

Apeel can’t be removed, even by scrubbing the produce.  They say it is composed entirely of a mixture of food-grade plant oils.  Hmmm.

The coating slows down water loss and oxidation and keeps the fruit and veggies fresher longer.  For example, lemons that are 60 days old look as fresh as the day they were picked.

Eating plant-derived materials sounds safe enough, right?  Not so fast…

Edipeel uses an emulsifier known as E471.  My knees start trembling when I see letters and numbers listed in other ingredients.

E471 is composed of monoglycerides and diglycerides, widely used in highly processed baked goods, ice creams and infant formulas.  Why?  Because it stops oil and water from separating, a real shelf life extender.

The truth is, no new science has been required to evaluate this products.  Mono- and diglycerides are produced from plant oils using a high temperature and chemical process of extraction.  Residues of ethyl acetate, heptane, palladium, arsenic, lead, cadmium and mercury from this production methode are found in these oils.

There goes the healthy gut biome for starters.

No worries, the FDA says it is GRAS (generally regarded as safe).  Now I’m really worried.

To apply the coating, produce is either sprayed or dipped in a E471 solution.  But, how much impact on our health do E471 emulsifiers have?  We don’t know.  The science is muddy.  But regulatory agencies have blanket labeled the produce coated with Apeel as safe.

Times are changing quickly in the food arena.  Organic no longer means organic.  Sort of.  Kinda.  There are loopholes galore.

The only way you can be assured nowadays is to buy directly from the local farmers who are as concerned about clean, healthy, truly organic foods as you are.

If you haven’t started attending your local farmers’ markets yet, begin without further delay.  Establish your contacts for safe, clean food because if you rely on buying your produce in commercial grocery stores, health food stores or not, you can count on Apeel as one more thing to worry about.

Bill wants this coating on all produce globally.  And what Bill wants, Bill gets.  Money talks.

And about those personal care items…  Look for short and simple ingredient lists with items you recognize.  If you see confusing, “chemical-like” you don’t know and can’t pronounce, along with letters and numbers, put it back and step away from the aisle.

Become a label-reading detective.  The tinier the print, the more you need to know what lurks in the small print.

Become informed.  There is great power in knowledge because at the end of the day, we are talking about your health here.  And, it is totally up to you to take care of it.

You didn’t think the profit-hungry industrialists were going to do that?  Did you?


  1. Eye opening and extremely disappointing. Is nothing sacred?

  2. Yes, good point and very true. I think I found something that is for sure organic all the way. Take a look at Millers Biodiversity Farm in Lancaster County, PA.


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